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So far InboundMarketing.Tips has created 5 blog entries.

What Does Proper Page Siloing Mean in SEO?

What Does Proper Page Siloing Mean in SEO? When you’re new to the SEO game, everything seems strange and kind of scary. With a whole new span of jargon to pick up on and so much effort to put into everything, the idea of online marketing can seem pretty deterring. Don’t worry, though. None of it is as complicated and confusing as it sounds, and you can easily implement all of the necessary SEO tips and tricks to have a perfect online business aspect. One of the most convoluted terms is that of “page siloing.” Though this turn of phrase might seem odd to the average individual, it is simply a way of describing the way a website’s content has been organized to communicate relevant topics to search engines as well as efficient interlinking. How Does Siloing in SEO Work? The entire concept of a virtual silo is oriented around the best method of internal linking as it relates to the site’s architecture and setup. Though it might seem challenging for those with little website experience, the idea of siloing is simply laying the foundation for higher rankings and organic traffic through appropriate keywords. You see, when it comes to appearing on a search engine’s listing, you have to have a plethora of plainly systematized subsidiary content relating to both broad keywords and specific key word phrases. Search engines actually analyze the content and makeup of each and every possible site match in order to rank them according to [...]

By | 2017-04-30T00:33:15+00:00 May 1st, 2017|SEO On Page|Comments Off on What Does Proper Page Siloing Mean in SEO?

How To Properly Set Up Your Social Media Profiles

How To Properly Set Up Your Social Media Profiles In this day and age, there is arguably nothing more important than having perfect social media profiles established. Whether you’re representing yourself as a person or attempting to create a profile to embody your business, you have to be able to craft the best possible social media repertoire in order to succeed at this point in business. Read on to learn more about how to properly set up your social media profiles. This post will expand indefinitely as time goes on so be sure to check back often for the latest in social media optimization! Networking for jobs, keeping up with friends and family members, encouraging organic traffic, and connecting with a customer base can all be done through the mires of social media. But, how does one actually go about the social media process? Filling out profile questionnaires is one thing, but orienting your profile astutely is another thing entirely. By focusing on the most appropriate practices for your needs, orienting your graphics, keeping your content consistent, and maintaining your public appeal, you can easily accomplish this task. Consistency & Appeal There is no getting around the allure of the online medium. Your social media accounts are a way for people to get to know a somewhat falsified or iconic portrayal of who you are—let’s face it, the you that you want to be is much more easily conveyed through an online format. The thing is, regardless of what [...]

By | 2017-04-30T00:05:59+00:00 April 30th, 2017|Social Media Optimization|Comments Off on How To Properly Set Up Your Social Media Profiles

The Gold Stars On Google Maps Listings

The Gold Stars on Google Maps Listings When you want to rank well for any Google listings, you need to have your SEO game completely figured out, including the gold stars on Google Maps listings. Making sure that your local business generates high organic traffic and produces quality content with optimized key words are incredibly important aspects for insuring your success, but that is no longer enough to keep your site on the up and up. The stars on Google Maps listings are related to a combination of things, but being in the top ten will not give you the gold. You have to be in the top three local listings to get the magical golden stars, but luckily you do not need to fret about it. You can implement new strategies to make yourself gold-star-worthy. What Determines the Gold Stars? People use Google for everything nowadays, from looking up certain inquiries about celebrities to searching for a local service. You can be a wonderful result without any stars, however, because the ranking function can be slightly skewed. When people look up services nearby, they get the three map results that best fit their query with the star ranking next to them. The stars are determined by proximity, relativity, and, most importantly, reviews. You have to have at least three Google reviews to get stars at all. How Will Stars Help? Having reviews on Google will obviously make your site much more popular, but when you have enough reviews [...]

By | 2017-04-01T02:49:43+00:00 April 1st, 2017|Google Maps Optimization|Comments Off on The Gold Stars On Google Maps Listings

How To Reverse Engineer Your SEO Competitor

How to Reverse Engineer Your SEO Competitor The internet is a wonderful place of opportunity for consumers and businesses alike. As a potential consumer, you may feel like the world is your oyster. With so many websites and content to choose from, you can have it all. When you’re a business, though, the prolific amount of competitors can be more than just worrisome—it can be downright terrifying. You can have amazing offers, great deals, and quality products, but if you don’t stand out from the crowd you will never make it. Such distressing news might be enough to make some folks pack it up and leave, but the strong ones are eager to know how to twist the odds in their favor. Stick around and find out. Figuring Out What You’re Missing When you want to change the status of your business, you need to determine what it is that your competitors have. You are currently lacking something, and no amount of originality or quality will help you obtain brand recognition in this market. You should take the time to investigate your competitors. Find out who they are exactly, and what it is that they are doing to be so popular. Direct competitors are one thing, but perceived competitors are just as dangerous, if not more so. You should investigate their websites’ content, and determine what their most-shared pages are. You should also check out their SEO strategies to see if you could implement any of them effectively and [...]

By | 2017-04-01T02:30:03+00:00 April 1st, 2017|SEO Competitor Analysis|Comments Off on How To Reverse Engineer Your SEO Competitor

Welcome To InboundMarketing.Tips!

Welcome To InboundMarketing.Tips! Hi there! If you’re like me, you own a business or run a website and are constantly on the lookout for new customers and/or visitors. A “just build it and they will come” mentality doesn’t work in today’s fast-paced world that’s full of competition. With so many other competitors screaming for people’s attention, how do you rise above the crowd? The answer is inbound marketing. “What is inbound marketing?” I hear you asking. In short, it’s marketing that helps create brand awareness. Inbound marketing could be online content such as blog posts, social media interaction, SEO (search engine optimization) designed to put your content in front of customers, as well as events to promote your brand. It’s also known as “pull marketing” because it helps attract customers’ attention and pull them towards your company or site. How Does Inbound Marketing Work? Every potential customer starts off as a complete stranger to your company, your site, or your brand. They’ve never heard of you. Inbound marketing is about putting something tantalizing out there that captures them and draws them in. Perhaps they’re searching for specific keywords online – this is where SEO comes in – and they stumble upon one of your blog posts. Wonderful! Now they’ve gone from being a stranger to a visitor on your site. You’ve got to make sure that content is engaging and well-written. If it is, they’ll be more likely to sign up for your newsletter or follow a call-to-action on [...]

By | 2017-04-01T03:39:56+00:00 April 1st, 2017|InboundMarketing.Tips|0 Comments