The Gold Stars on Google Maps Listings
When you want to rank well for any Google listings, you need to have your SEO game completely figured out, including the gold stars on Google Maps listings. Making sure that your local business generates high organic traffic and produces quality content with optimized key words are incredibly important aspects for insuring your success, but that is no longer enough to keep your site on the up and up.
The stars on Google Maps listings are related to a combination of things, but being in the top ten will not give you the gold. You have to be in the top three local listings to get the magical golden stars, but luckily you do not need to fret about it.
You can implement new strategies to make yourself gold-star-worthy.
What Determines the Gold Stars?
People use Google for everything nowadays, from looking up certain inquiries about celebrities to searching for a local service. You can be a wonderful result without any stars, however, because the ranking function can be slightly skewed. When people look up services nearby, they get the three map results that best fit their query with the star ranking next to them. The stars are determined by proximity, relativity, and, most importantly, reviews.
You have to have at least three Google reviews to get stars at all.
How Will Stars Help?
Having reviews on Google will obviously make your site much more popular, but when you have enough reviews with high ratings, you can be in the top three spots. This will give you gold stars, making your potential customers feel secure and confident in their selection of your business. But you need more than just reviews to get to the top spots.
When you have reviews, you increase your customer CTR, or click-through rate. The click-through rate is the amount of attention your business receives on the site. The higher the CTR, the better your chances of being placed in the top three. The more reviews you have, the higher your CTR.
Stars make your business more attractive and more accessible, which means a greater profit for you.
How Do the Stars Work?
Ratings on reviews are what contribute to your click-through rate, which in turn makes your business more trustworthy and higher ranked, leading to your coveted golden star rating. The fact of the matter is, you need more reviews to get better scores.
Even if you have the bare minimum of three, your business cannot reach the top without a greater number of reviews.