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What Does Proper Page Siloing Mean in SEO?

When you’re new to the SEO game, everything seems strange and kind of scary. With a whole new span of jargon to pick up on and so much effort to put into everything, the idea of online marketing can seem pretty deterring. Don’t worry, though. None of it is as complicated and confusing as it sounds, and you can easily implement all of the necessary SEO tips and tricks to have a perfect online business aspect.

One of the most convoluted terms is that of “page siloing.”

Though this turn of phrase might seem odd to the average individual, it is simply a way of describing the way a website’s content has been organized to communicate relevant topics to search engines as well as efficient interlinking.

How Does Siloing in SEO Work?

The entire concept of a virtual silo is oriented around the best method of internal linking as it relates to the site’s architecture and setup. Though it might seem challenging for those with little website experience, the idea of siloing is simply laying the foundation for higher rankings and organic traffic through appropriate keywords. You see, when it comes to appearing on a search engine’s listing, you have to have a plethora of plainly systematized subsidiary content relating to both broad keywords and specific key word phrases.

Search engines actually analyze the content and makeup of each and every possible site match in order to rank them according to relevance.

What Does SEO Siloing Entail?

If you want to silo your website in an efficient and effective manner to get better rankings on search engines, you need to group all of your related pages together. You can organize them in a structure-based way, or you can simply link them together, but whatever you do, you have to establish your website’s basic keyword theme. When you silo your site properly, the search engine can tell what your site is about and whether or not it’s relevant to the topic at hand. The common misconception is that specific keyword match-ups are going to give your site a higher ranking, but that simply is not true.

You need more than copy after copy of specific phrases or broad terms in order to pass the test, and the better your website is organized, the better your chances are for ranking high up on the food chain of search engine optimization.

By | 2017-04-30T00:33:15+00:00 May 1st, 2017|SEO On Page|Comments Off on What Does Proper Page Siloing Mean in SEO?

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