How to Reverse Engineer Your SEO Competitor
The internet is a wonderful place of opportunity for consumers and businesses alike. As a potential consumer, you may feel like the world is your oyster. With so many websites and content to choose from, you can have it all.
When you’re a business, though, the prolific amount of competitors can be more than just worrisome—it can be downright terrifying. You can have amazing offers, great deals, and quality products, but if you don’t stand out from the crowd you will never make it. Such distressing news might be enough to make some folks pack it up and leave, but the strong ones are eager to know how to twist the odds in their favor.
Stick around and find out.
Figuring Out What You’re Missing
When you want to change the status of your business, you need to determine what it is that your competitors have. You are currently lacking something, and no amount of originality or quality will help you obtain brand recognition in this market. You should take the time to investigate your competitors. Find out who they are exactly, and what it is that they are doing to be so popular.
Direct competitors are one thing, but perceived competitors are just as dangerous, if not more so. You should investigate their websites’ content, and determine what their most-shared pages are.
You should also check out their SEO strategies to see if you could implement any of them effectively and improve upon them for outdoing your competition.
Making Changes to Your Own Site
After doing some basic investigating, you can incorporate what you have learned into your own business strategies. You can take some of their best or most popular pieces of content and gear your own towards similar topics. You can reverse engineer their SEO strategies by using them as your own, mimicking their content on every level. In short, you want to do what they do, only better.
You can see what their title tagging looks like, and improve upon it on your content. You can check to see what key words are most effective for them, and incorporate such things into your own blogs.
Most importantly, though, you should invest in more under-the-radar SEO strategies that your competitors are likely using, like AMP to make loading webpages on mobile devices easier or HSTS to verify the security of your site for users.