InboundMarketing.Tips - Black Hat, White Hat, & Everything In-Between!

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Welcome To InboundMarketing.Tips! Hi there! If you’re like me, you own a business or run a website and are constantly on the lookout for new customers and/or visitors. A “just build it and they will come” mentality doesn’t work in today’s fast-paced world that’s full of competition. With so many other competitors screaming for people’s attention, how do you rise above the crowd? The answer is inbound marketing. “What is inbound marketing?” I hear you asking. In short, it’s marketing that helps create brand awareness. Inbound marketing could be online content such as blog posts, social media interaction, SEO (search engine optimization) designed to put your content in front of customers, as well as events to promote your brand. It’s also known as “pull marketing” because it helps attract customers’ attention and pull them towards your company or site. How Does Inbound Marketing Work? Every potential customer starts off as a complete stranger to your company, your site, or your brand. They’ve never heard of you. Inbound marketing is about putting something tantalizing out there that captures them and draws them in. Perhaps they’re searching for specific keywords online – this is where SEO comes in – and they stumble upon one of your blog posts. Wonderful! Now they’ve gone from being a stranger to a visitor on your site. You’ve got to make sure that content is engaging and well-written. If it is, they’ll be more likely to sign up for your newsletter or follow a call-to-action on [...]

By | 2017-04-01T03:39:56+00:00 April 1st, 2017|InboundMarketing.Tips|0 Comments