Welcome To InboundMarketing.Tips!
If you’re like me, you own a business or run a website and are constantly on the lookout for new customers and/or visitors. A “just build it and they will come” mentality doesn’t work in today’s fast-paced world that’s full of competition. With so many other competitors screaming for people’s attention, how do you rise above the crowd?
The answer is inbound marketing.
“What is inbound marketing?” I hear you asking. In short, it’s marketing that helps create brand awareness. Inbound marketing could be online content such as blog posts, social media interaction, SEO (search engine optimization) designed to put your content in front of customers, as well as events to promote your brand. It’s also known as “pull marketing” because it helps attract customers’ attention and pull them towards your company or site.
How Does Inbound Marketing Work?
Every potential customer starts off as a complete stranger to your company, your site, or your brand. They’ve never heard of you. Inbound marketing is about putting something tantalizing out there that captures them and draws them in.
Perhaps they’re searching for specific keywords online – this is where SEO comes in – and they stumble upon one of your blog posts. Wonderful! Now they’ve gone from being a stranger to a visitor on your site.
You’ve got to make sure that content is engaging and well-written. If it is, they’ll be more likely to sign up for your newsletter or follow a call-to-action on your page suggesting that they try your product, service, or download your e-book or app.
Success! Now they’re a bona fide customer. The journey doesn’t end there, though. By continuing to reach out to that customer and making them feel special, you’ll turn them from a run-of-the-mill customer into a brand ambassador – a fan who will promote your brand to their friends and family.
Not Sure Where to Start? InboundMarketing.Tips Can Help!
If you’re an inbound marketing newbie, that might sound like a lot. Thank goodness we’re here to guide you! InboundMarketing.Tips is chock full of newbie-friendly tips, hacks, and tutorials to help you get the most out of your marketing.
We’ll start with the basics of SEO: black hat, white hat, and everything in between. Not sure what those terms mean? No worries! That’s why we’re here to guide you!
Our site will also help you create targeted content that attracts customers, gives them all the information they need regarding your brand, and encourages them to take the next step, whether it’s signing up, making a purchase, or sharing on social media.
We believe that inbound marketing isn’t just one strategy; it’s a multi-tiered package of strategies that should all work together like a well-oiled machine. With InboundMarketing.Tips, you’ll be able to hone each individual tier of your marketing strategy and understand how it all fits into the big picture. We’ll tell you all you need to know without overwhelming you with unnecessary and unhelpful info.
We’re really glad to see you here… Are you ready to learn how to bring in those visitors and customers?